✓ Official Distributor
✓ Wholesale Pricing
✓ No Account Approval
✓ 60 Shades
✓ Worldwide Delivery
✓ Fast Dispatch
NEW TO DIRECTIONS? START HERE.
Explore our great-value Directions wholesale starter packs — an easy way for salons, shops and online retailers to start stocking a broad selection of the range with a low initial commitment.
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Directions Hair Dye Wholesale & Trade Supplier

Wholesale Hair Dye supplies genuine Directions Hair Colour to salons, shops, online retailers and resellers. Shop the complete wholesale range of semi-permanent hair colour, colour care, hair lightening, accessories and starter packs with visible trade pricing, a low £50 minimum order and worldwide delivery. The Directions collection now includes 60 shades, covering vivid colours, pastels, fluorescents, toners and the newer Rich Naturals range.

✓

Genuine Directions Stock

Buy genuine Directions hair colour and related products from an official distributor.

£

Easy Wholesale Buying

Wholesale prices are visible immediately with no account approval required and a low £50 minimum order.

60

Full 60 Shade Range

Stock vibrant Directions shades alongside natural tones, colour care, lightening products and accessories.

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Worldwide Trade Delivery

Fast dispatch for UK and international wholesale customers, from small retailers through to larger trade orders.

Why Stock Directions Hair Colour?

Directions offers a broad range of fully mixable semi-permanent hair colours for customers looking for everything from bold statement shades and soft pastels to rich natural tones. The colour range is 100% vegan and formulated without ammonia, peroxide or PPD.

60 Directions Shades Vivid colours, fluorescents, toners, pastels and Rich Naturals give retailers a broad selection to offer customers.
More Than Hair Colour Build a wider Directions range with colour care, hair lightening, mixing accessories, promotional items and starter packs.
Flexible Trade Ordering Buy individual pots and build your own order rather than committing to large quantities of every shade.

How to Order

1
Browse
Choose from the wholesale range.
2
Add to Basket
Trade prices are already visible.
3
Minimum Order
Meet the minimum wholesale order value.
4
Checkout
Pay securely and we'll prepare your order.

Whether you're opening a salon, adding semi-permanent colour to an existing beauty range, running an online store or replenishing established stock, our Directions wholesale range makes it simple to choose individual shades and complementary products in one trade order.

SHOP HAIR COLOUR

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