Introducing the New Directions Hair Colour Pot Design
If you're a salon, stockist, or reseller of Directions Hair Colour, you’ve probably already noticed something new — the pots have had a makeover!
We’re excited to introduce the brand new pot design now rolling out across the full range of Directions shades. While the colours inside remain exactly the same (still vibrant, bold, and vegan-friendly), the outer packaging has been updated with a fresh, modern look to match the energy of the brand.
What’s Changed?
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Sleeker, more contemporary branding
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Updated fonts and graphics that better reflect the bold colours inside
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A design that looks even better on retail shelves and in salon displays
These changes are cosmetic only — the formula, colour payoff, and consistency remain untouched. So your customers still get the same trusted product in a pot that now stands out even more.
Why It Matters for Resellers
A packaging update is more than just a visual refresh — it’s a sales opportunity. The new look is already generating buzz on social media, which means customers will be actively looking for the new pots.
This is a great time to:
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Update your product images
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Promote the refresh to your customer base
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Highlight it on your own social media or website
Shop the full range of Directions Hair Colour
Directions: Still the Icon in Bold Semi-Permanent Colour
With over 46 vivid shades, a long history in UK subculture and salon styling, and 100% cruelty-free ingredients, Directions Hair Colour remains a go-to for customers who want bold colour without compromise.
And with this stylish new pot design, the brand just got even better to stock, sell, and show off.