When it comes to creative colour work, nothing beats the vibrant payoff, mixability, and cult following of Directions Hair Colour by La Riche. We spoke to three professional hair technicians to hear why this iconic range remains their go-to for bold, semi-permanent transformations.
Sophie Blake – Colour Specialist at Chroma Lounge, Bristol
“Directions is the only brand I trust when a client brings in a reference photo with vivid tones. The colours are so pigmented, and they fade true-to-tone. Plus, the vegan-friendly formula is a huge bonus for my more conscious clients.”
Dion Patel – Senior Technician at FX Fade Studio, Manchester
“We use Directions in everything from full-head creative colour to underdye accents. I love that I can mix Alpine Green with Lagoon Blue and get this killer ocean teal that you just can’t buy pre-mixed. The pots are easy to store, and the quality is super consistent.”
Reece Tarrant – Freelance Session Stylist, London
“Clients are always shocked when I tell them this is semi-permanent. The vibrancy is unreal, especially with shades like Neon Red or Violet. I’ve used it on editorial shoots and fashion shows — it just pops under studio lighting.”
Why Salons Stick With Directions
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Over 40 shades including pastels, neons, and deep jewel tones
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Mixable colours for full creative control
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100ml pots — trade-friendly sizing
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Cruelty-free & vegan-friendly
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Great margin potential for retailing in-salon
Want to Stock Directions?
Head over to www.wholesalehairdye.com to register your salon and place your first order. With a £50+VAT minimum spend and free delivery over £150, there’s no easier way to start offering one of the UK’s most loved alternative colour brands.